The end of an era.

Posted by dLux On June - 15 - 2009

As many of you have probably figured out by now if you have been on Church Street for the past couple of Thursdays, that Stereo has shut it doors. Relax, this is only for summer and because we are willing to accept when the town is dead, unlike every other promotion company in town who are still pushing/shoving their parties down your throat. Which brings me to my next subject that Dawe and I have been dying to blog about because it so desperately needs to be done and who better to do it then the only promotion company in town to put people on blast publicly?

IT’S. FUCKING. OVER.

Remember back in 2006-2007? Or maybe even 2007-2008? The glory days when people actually stormed the photographer to get their picture taken at whatever night they were at so they could make it their default in the morning? When college bars would have lines down and around the building just to get in and drink warm, flat beer? Yes we were all a part of them (at least some of us depending on how old you are) and we are all most likely guilty of having at least ONE default picture with a Greezer, Knightlyfe, WhatsHot, OCC, etc. If you didn’t have one of those companies in your default then you were probably at the original Saturday/Thursday or Crush getting your picture taken by, in my opinion, the best photographers/editors in town, Kcoll or the oh so hot Kapoow.

Promotion wasn’t even that hard back then, post a couple MySpace bulletins here and there and you were good to go. The best promotion that was going on was seeing all your friends with pics at some bar that made you want to go to that bar and get your picture taken yourself.

Well here we are in 2009 and my how things have changed. Greezer and Knightlyfe have basically fallen off the map, WhatsHot has one night a week (at least I’m pretty sure they do), Baboom is drowning and pretty much any college kid with 1,000 or more Facebook friends has a “promotion company”.

THE FORMULA

1. Start “promotion” company

2. Get photographer

3. Get cheap drink specials

4. Get horrible “Top 40/Mashup/Electro” DJ that will play for next to nothing

5. Spam, Spam, Spam

Seriously? This is what this town has become? It’s so sad. Incase you guys haven’t noticed by clubs reincarnating nights every 3 months, this formula is FUCKING DEAD. Nobody and I mean nobody cares anymore. It’s all been done before, the drinks don’t need to be cheaper, and nobody cares about getting on your guest list, nobody. If I get another invite ~~from Dawe~~ saying “THIS WILL BE THE BIGGEST NIGHT IN ORLANDO” I am going to jump out the window with Ron Browz.

There is no reason to re-post your event on Facebook ONCE A FUCKING HOUR, EVERYDAY ALL DAY. We know what the flyer looks like, we know how ‘awesome’ its going to be, and we also know we will never go because you annoy the absolute fucking shit out of us. Let your night speak for itself or better yet LET YOUR DJs SPEAK FOR YOUR NIGHT. Is that not the reason these nights flourished in the first place? What happened to actually going somewhere not for the cheap drinks, but because the DJ actually kills it? Oh thats right, every college kid with a trust fund gets an Apple, Serato and cheap equipment and is all the sudden a “DJ” and takes all the other DJs nights because they say they’ll play pretty much for free and play whatever the bar/club owner wants leaving actual talent, originality, pride, and loyalty by the club to be lost.

And since we are on the subject of dead, can we just go ahead and admit that NO ONE will ever have a successful night at Fusian? I’m pretty sure EVERY promotion company has had a night there on EVERY night of the week and it has always failed after no more than a month. I like the venue and the sound system is great but it’s just too far away from anything to even give a shit and the manager will pretty much give a night to anybody who says they can pack the place out, which they never seem to be able to do. Even after one of the biggest scandals in the history of Orlando, the Casey Anthony saga, and pictures of her at Fusian partying turned up, you STILL can’t get people in there.

Something new and fresh needs to happen in the Orlando nightlife hustle, because meanwhile the little bars are all laughing at you and thriving. Places like Cleos, Caseys, Tatame, BBQ-Bar and even I-Bar have seen a resurrection simply because people are tired of the bullshit and just want somewhere to go no matter what the drink specials are, the name of the night, the theme, etc. They go because they know the music is going to be good, the bartenders pour a strong ass drink, aren’t a complete stuck-up cunt/asshole, and they aren’t surrounded by complete tools wearing Ed Hardy/Affliction/Smet/insert douchebag clothing line to go with their pointy shoes, ripped up jeans and blown out hair.

Dawe and myself hope to change the game here soon with something new, fresh, original and actually worth going out to. In the meantime, don’t think we are just sitting back waiting for something to happen. Dawe has a money maker out on I-Drive a couple nights a week, Ice Bar, while I DJ every Thursday at this little dive bar near Full Sail and couldn’t be happier about it. I get to play whatever I want, am complimented for it and there is no stress about attendance numbers, flyers, and all that other bullshit you guys deal with downtown.

I hope this blog has either pissed you off and/or opened your eyes, made you re-think your strategies and will hopefully make you step your game up.