A year after Miller’s run away success with Miller Chill Anheuser-Busch is coming out with Bud Light Lime. The idea of the cleverly named brew is – and see if you can follow this – Bud Light with lime added to it.
Pretty stunning, right?
I’m a little surprised by this move. AB has seemed reluctant to mess with their flagship beers lately. When they’ve wanted to dabble in “weird beers” they’ve invented brands and sometimes even breweries to carry them. Perhaps the wild success of Chill last summer has given AB a level of comfort with this particular bit of weirdness.
Personally, I plan to pick up a 6 Pack of this new creation this week…what about you guys?
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